My First Be@rbrick Baby Series
Chiaki Fujimoto
Chiaki Fujimoto (藤本千秋), a.k.a Chiaki, is the designer behind the series of My First Bearbrick Baby (MFB) that has become one of the longest running releases for Medicom Toy. Born 1971 in Kyoto, Japan, Chiaki is a Japanese tarento (known as talent in Japan) and media personality who specializes in singing, voice acting, designing baby clothes and more. Her father, Katsuji Fujimoto, is the chairman of NSG (Nippon Sheet Glass) and Pilkington Group Ltd (UK), one of the largest glass companies in the world.
A lesser known fact is that Chiaki also designed the Mysterious Bearbell Bearbrick 400%/100%, released in Jun 2009.
MFB was inspired by Chiaki's wish to give her daughter a toy that rattles. Chiaki requested for objects to be placed in the torso of the Bearbrick, and for the Bearbrick to be in pastel colours, reminiscent of a child's toy.
My First Be@rbrick Baby Evolution
The My First Bearbrick Baby model has since evolved into many colourways. Here are all the models, excluding Chogokin, Nyabrick and Rabbrick.
Left to Right:-
- My First Baby Bearbrick (Dec 2007): The first model of MFB was released
- MFB Colette (Dec 2008): Through an introduction by Isetan Shinjuku, Medicom worked with Colette, a French high fashion, streetwear retailer located in Paris, to release a blue version of MFB Bearbrick in 2008.
- MFB Black & Silver Ver. (Sep 2009)
- MFB Medicom Toy 15th Anniversary (Dec 2011): Special anniversary model commemorating the 15th anniversary of Medicom Toy
- MFB Pearl Blue (Feb 2016)
- MFB Pearl Orange (Feb 2016)
Left to Right:-
- MFB 1st Color Pearl Coating (Jul 2016)
- MFB SJ 50 (Nov 2016): 50th anniversary of the establishment of diplomatic relations between Singapore and Japan
- MFB Gold & Silver Ver (Jun 2017)
- MFB GID Ver. (Nov 2017)
- MFB Turquoise (Jun 2018)
- MFB Steampunk (Jun 2018)
Left to Right:-
- MFB Neon Ver. (Nov 2018)
- MFB Innersect 2018 (Jan 2019): Event Exclusive for Innersect Shanghai, as well as store exclusive for Japan
- MFB Space (Jul 2019): Possibly the first hydro-printed MFB set, indirectly commemorating 50th anniversary of the Apollo moon landing
- MFB WF Fashion 2019 (Jul 2019): Macau Exclusive
- MFB Jester Ver. (Nov 2019)
- MFB Innersect 2019 (Feb 2020): Event Exclusive for Innersect Shanghai, as well as store exclusive for Japan
Left to Right:-
- MFB Secret Ver. (Apr 2020)
- MFB Water Crest Ver. (Jun 2020)
- MFB WF Fashion 2020 (Aug 2020): Macau Exclusive
- MFB Autumn Leaves Ver. (Nov 2020)
- MFB Innersect 2020 (Feb 2021): Event Exclusive for Innersect Shanghai, as well as store exclusive for Japan
- MFB Forest Green Ver. (Jun 2021)
Left to Right:-
- MFB Macau 2021 (Sep 2021)
- MFB Clear Black Chrome Ver. (Oct 2021)
- MFB Jackson Pollock Studio Ver. (Oct 2021)
- MFB Matt Black Ver. (Nov 2021)
- MFB Innersect Blue Jeans (Dec 2021)
- MFB Marble Ver. (Feb 2022)